TMDP 009: Don’t Be Transparent, Be Translucent with Douglas Karr

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Today’s Guest: Douglas Karr

Douglas Karr is recognized by LinkedIn as a top marketer in its Sophisticated Marketing Guide. His blog is known internationally as a resource for marketing-related technology research and discovery.

Follow Douglas on Twitter at @douglaskarr. He can also be found on LinkedIn and http://douglaskarr.com/.

 

You’ll Learn:

  • How Douglas’ career in the Navy helped prepare him for digital marketing.
  • Why you should avoid clients that have an adversarial outlook towards vendors.
  • How Douglas would have been more successful if he turned down money.
  • Why you should choose mentors that will figure out what makes you tick and push you in that direction.
  • Why marketers should be translucent instead of transparent.
  • The price Douglas has paid for his transparency.

 

3 Key Points:

  1. The best customers are focused on value.
  2. Choose mentors that will take the time to learn you instead of preaching from on high.
  3. Don’t be transparent; be translucent!

 

Resources Mention:

https://marketingtechblog.com/

Buy Douglas’ book: Corporate Blogging for Dummies

 

Killer Resources:

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
  1. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
  1. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

Support this podcast:

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.

 

Let’s Connect!

Follow me on Twitter

Connect on LinkedIn

Shoot me an email: Temi at ConsultTemi.com

(Sorry, had to break the email link to stymie the bots… damned bots.)

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