Greg Verdino is the author of ‘microMARKETING: Get Big Results by Thinking and Acting Small’ (McGraw-Hill, 2010), and co-authored a chapter in ‘Reinventing Interactive and Direct Marketing’ (ed. Stan Rapp, McGraw-Hill, 2009). Over the years he’s appeared in a wide range of media including Advertising Age, Bloomberg Business, CNN, Fox Business, Investor’s Business Daily, the New York Times, Newsday, and the Wall Street Journal. He’s written for the American Marketing Association, MediaPost, OMMA magazine, and his own blogs.
Greg is also the managing partner at VERDINO & CO | A Content Consultancy. They help organizations craft smart content strategy and translate that into the creation of high quality (mostly digital) content that really works. He also rescues websites that no longer work for their owners. His clients have included FIS Global, MicroEdge+Blackbaud, Great Hill Partners, Campbell Soup Company, and several agencies that use us as their outsourced content strategy team.
Greg’s personal site: GregVerdino.com
Greg’s content agency: Verdino & Co.
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