TMDP 025: Why Influencer Marketing Isn’t Just A Media Buy with Scott Monty

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Today’s Guest:

Scott Monty was ranked by The Economist as #1 atop the list 25 Social Business Leaders and by Forbes as one of the top 10 influencers in social media. Alan Mulally, the CEO of Ford Motor Company, called him “a visionary.”

For six years Scott was global head of social media at Ford Motor Company, where he advised on digital activities across the company, from crisis communications to influencer relations, marketing, customer service, internal communications and more. Prior to Ford, he had a decade and a half of marketing and communications experience within brands and agencies.

Scott spends his time as a public speaker addressing businesses and groups about the power of humanity in business, particularly through digital transformation and strategy. His clients have included Walmart, Google, IBM, Reebok, American Airlines, T-Mobile, and more.

Follow Scott on Twitter at @ScottMonty. You can also follow his digital agency at @YouBrainTrust. He can also be found on LinkedIn, as well as Braintrust.partners.

 

See Scott Speak at Social Media Marketing World 2017 in San Diego

Buy tickets at: bit.ly/md1_smmw17

Buy virtual tickets at: bit.ly/md2_smmw17

 

You’ll Learn:

  • How Scott transitioned from liberal arts to pre-med, to classics to global digital marketing leader.
  • Why personalization in marketing trumps marketing technology on the horizon.
  • Too many marketers treat influencers like a simple media buy while failing to actually build relationships with these people.
  • The term fact news has been thrown around very irresponsibly by the Trump administration to the point it’s almost meaningless. Please need to understand there are consequences for sharing unfounded material.

 

3 Key Points:

  1. Even though technology has changed drastically, human nature has remained constant.
  2. While a lot of lip service is given to customer centricity, brands need to do a better job of putting the customer at the center of everything they do.
  3. Marketers need to fundamentally understand their influencer market and actually spend time with them by joining their community.

 

Resources Mention:

Scott’s website: http://www.scottmonty.com/

Scott’s strategic executive consultancy: Brain Trust Partners

 

Killer Resources:

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
  1. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
  1. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

Support this podcast: 

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.

 

Like what you hear? Book me to speak!

While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.

 

Let’s Connect! 

Follow me on Twitter

Connect on LinkedIn

Shoot me an email: Temi at ConsultTemi.com

(Sorry, had to break the email link to stymie the bots… damned bots.)

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