Something insidious is taking place in professional digital marketing that needs to be addressed. For a long time big business wasn’t serious about digital marketing but now they are. As they dump their elephant dollars into the digital marketing echo system they’re driving up the cost-per-click (CPC) and making pay-per-click advertising (PPC) less viable for small business.
But it’s not just corporate dollars but also corporate culture that is taking over. This is great from a professionalism standpoint, but not so great from a diversity standpoint. The corporate norms of a lack of ethnic diversity have persisted despite the free and open Internet we all espouse.
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(Sorry, had to break the email link to stymie the bots… damned bots.)