TMDP 031: A.I., Structured Data and Brand Knowledge with Rev Ciancio

Temitayo Osinubi
TMDP 030: The Haves And Have Nots in Digital Marketing with Temitayo Osinubi
April 25, 2017
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TMDP 032: The Entrepreneurial Way with Atlanta Startup Legend Jacqui Chew
May 9, 2017

Today’s Guest:

David “Rev” Ciancio is a Senior Marketing, Branding and Digital Strategist with 20 years of experience in digital marketing and business development, specializing in hospitality marketing, content and local SEO.

He has led many clients to new levels of local, national and international success in the hospitality, financial service and entertainment sectors, and recently joined Yext as their Director of Partner Marketing. Rev is an “expert burger taster” and pens burgerconquest.com one of the world’s top 3 Burger blogs where he provides marketing insight and tips.

Follow Rev on Twitter at @RevCiancio. He can also be found on LinkedIn and http://burgerconquest.com/.

 

You’ll Learn:

  • How Rev transitioned from radio promotions to digital marketing.
  • Rev sent the very 1st email blast in the history of the music business!
  • Why Rev regrets not getting into radio broadcasting in high school.
  • Not enough businesses realize structured data, brand knowledge and the way they’re found is an issue.
  • With Influencer Marketing vanity metrics are less important than the impact they drive to the bottom line.

 

3 Key Points:

  1. The singularity will happen in 2029, but there will still be a need for people to conceptualize what these robots are going to do.
  2. Local SEO is more important than ever as search transitions to voice search.
  3. Structured data and brand knowledge is integral to the way the Internet works today and is going to become more integral moving forward.

 

Resources Mention:

LSA Bootcamps: http://www.marketingbitz.com/marketing/boot-camp.aspx

 

Killer Resources:

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
  2. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
  3. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

Support this podcast: 

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.

 

Like what you hear? Book me to speak!

While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.

 

Let’s Connect!

Follow me on Twitter

Connect on LinkedIn

Shoot me an email: Temi at ConsultTemi.com

(Sorry, had to break the email link to stymie the bots… damned bots.)

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