TMDP 035: AI Is Where Social Media Was 10 Years Ago

LaNée_Javet_card_1
TMDP 034: Budgets, Bruises & Mogulvation with LaNée Javet
May 23, 2017
Drew_McLellan_card_1
TMDP 036: Sitting At The Feet of Masters with Drew McLellan
June 6, 2017

Summary

As professional marketers we’ve been trained to put the right message in front of the right person at the right time. In the world of big data that we currently live in where 90% of the world’s data has been created in the last year, Artificial Intelligence or AI is how you actually make that happen.

In this solo-cast I go over my experience attending Sage Summit during Atlanta tech week as well as voice search’s role in the AI revolution as I attended Yext on Tour.

 

You’ll Learn:

  • How AI and deep learning are quietly dominating professional digital marketing.
  • The implications machine learning for professionals coming up in marketing today.
  • The issues CMOs face in finding the right people for their marketing teams.
  • Why formal education might not be such a bad investment given the skill gap and this new reality.

 

3 Key Points:

  1. AI is the next must have skill set for professional digital marketers.
  2. AI is how marketers deliver on the promise of one-to-one marketing at scale.
  3. There’s a pipeline issue in terms of trained personnel given where the market is today and where it’s headed.

 

Resources Mention:

Talking robot at Sage Summit

Social Pros episode 266 with LaSandra Brill

Programmatic Marketing Company Rocket Fuel

Search Metrics

Zignal Labs

 

Killer Resources:

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
  2. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
  3. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

Support this podcast:

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.

 

Like what you hear? Book me to speak! 

While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.

 

Let’s Connect!

Follow me on Twitter

Connect on LinkedIn

Shoot me an email: Temi at ConsultTemi.com

(Sorry, had to break the email link to stymie the bots… damned bots.)

Comments are closed.