As professional marketers we’ve been trained to put the right message in front of the right person at the right time. In the world of big data that we currently live in where 90% of the world’s data has been created in the last year, Artificial Intelligence or AI is how you actually make that happen.
In this solo-cast I go over my experience attending Sage Summit during Atlanta tech week as well as voice search’s role in the AI revolution as I attended Yext on Tour.
- How AI and deep learning are quietly dominating professional digital marketing.
- The implications machine learning for professionals coming up in marketing today.
- The issues CMOs face in finding the right people for their marketing teams.
- Why formal education might not be such a bad investment given the skill gap and this new reality.
3 Key Points:
- AI is the next must have skill set for professional digital marketers.
- AI is how marketers deliver on the promise of one-to-one marketing at scale.
- There’s a pipeline issue in terms of trained personnel given where the market is today and where it’s headed.
Talking robot at Sage Summit
Social Pros episode 266 with LaSandra Brill
Programmatic Marketing Company Rocket Fuel
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