TMDP 038: How the Veracity of Content Combats #FakeNews & Janky Journalism with Zak Williams

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Today’s Guest:

Zak Williams is passionate about the intersection of media and technology. He’s spent the past 14 years focused on driving innovation and growing awareness for at early-stage startups and legendary companies that are literally and figuratively going to the moon.

Zak is experienced a BOMP (business, operations, marketing, partnerships) professional with a leaning towards developing and partnering around innovative experiences. Skilled in integrated marketing, cross-functional collaboration, strategic insight, business development, new product development, and business operations.

In his free time, he invest in and advises startups, works to support the Bay Area art and film communities, advocate for mental illness awareness and financial literacy initiatives, and is President of the Bay Area Columbia Business School Alumni Club.

Follow Zak on Twitter at @zakwilliams. He can also be found on LinkedIn.

 

You’ll Learn:

  • How Zak’s winding path lead him to the media space as Director of Biz Dev for Conde Nast and the wild world of Start-ups.
  • Why Zak is confident technology will never replace the role of the human being in marketing.
  • Why marketers need to get better at business storytelling.
  • Why the veracity of content and uploading sound journalistic standards are paramount in keeping the public trust.
  • Why the #FakeNews is such a difficult issue for Facebook to solve given the hyper-targeting and the need to make revenue.

 

3 Key Points:

  1. Customers don’t have time for gimmicks. If your offering isn’t meaningful to their lives it won’t stick.
  2. The role of the marketer now and moving forward involves humanizing products, technology and experiences.
  3. The programmatic ad distribution echo-system is complex. Brands need to be careful how they choose their partners.

 

Killer Resources:

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
  2. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
  3. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

Support this podcast: 

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.

 

Like what you hear? Book me to speak!

While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.

 

Let’s Connect! 

Follow me on Twitter

Connect on LinkedIn

Shoot me an email: Temi at ConsultTemi.com

(Sorry, had to break the email link to stymie the bots… damned bots.)

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