TMDP 043: Mastering Proprietary Audience Development with Jeffrey K Rohrs

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Today’s Guest:

Jeffrey K Rohrs is a creative, strategic, and experienced marketing leader with a passion for collaboration, innovation, and building dynamic brands in today’s fragmented media landscape. Author, speaker, recovering attorney, bacon-lover, and Clevelander-at-heart who serves as Chief Marketing Officer for digital knowledge management platform Yext in New York City.

His first book, AUDIENCE: MARKETING IN THE AGE OF SUBSCRIBERS, FANS & FOLLOWERS, establishes “proprietary audience development”​ and the flip side of content marketing and a modern marketing imperative. The Social Content Marketing Blog named AUDIENCE the #1 social media marketing book for Academia stating that, “​[it] should be seriously considered as the primary text for an MBA-level course in social media marketing.”​

Follow Jeffrey on Twitter at @jkrohrs. He can also be found on LinkedIn.

 

You’ll Learn:

  • How Jeffrey transitioned from a recovering attorney to professional marketing.
  • How his foundation in the arts and communications prepared him for his non-traditional rise to CMO.
  • How Lexis-Nexis missed the rise of the search engine.
  • What kept Jeffrey from pursing a broadcasting career and applying to MTV.
  • Why the marketing event space has gotten out of hand.
  • Brand safety is a shared responsibility between advertisers and programmatic vendors.

 

3 Key Points:

  1. Always follow the trend line.
  2. Brands need to have a disaster preparedness plan in the event one of these influencers goes sideways on them… because they can.
  3. The degradation of journalistic standards have contributed the rise of #FakeNews.

 

Resources Mention:

Audience: Marketing in the Age of Subscribers, Fans and Followers by Jeffrey K. Rohrs

The Everywhere Brand by Jay Baer & Jeffrey K. Rohrs

 

Killer Resources:

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
  2. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
  3. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

Support this podcast:

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.

 

Like what you hear? Book me to speak!

While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.

 

Let’s Connect! 

Follow me on Twitter

Connect on LinkedIn

Shoot me an email: Temi at ConsultTemi.com

(Sorry, had to break the email link to stymie the bots… damned bots.)

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