TMDP 047: The Seduction of Automation with Billy Mitchell

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Today’s Guest:

Billy Mitchell helps lead the MLT team as a Senior Creative Director and founding partner. In addition to serving national clients for more than two decades as a B2B marketing specialist, Billy writes and speaks on the topic of marketing automation, concept development, integrated marketing campaigns, customer relationship management, inbound and outbound marketing strategies and social media as it relates to B2B marketing.

Billy is an active member of the Atlanta BMA, AMA and DMA organizations and was selected as one of two ­finalists for the AMA’s Atlanta Marketer of the Year Award. In addition to contributing to the B2B Ideas@Work blog for MLT Creative, Billy writes for several top ranked marketing blogs including The Social CMO, Savvy B2B and B2B Bloggers.

Follow Billy on Twitter at @billymitchell1. He can also be found on LinkedIn and mltcreative.com.

 

You’ll Learn:

  • How Billy has weathered the storm of running an agency for over 30 years.
  • Why being close to their clients problems is a position of power for MLT Creative.
  • Why expanding into service offerings outside of MLT Creative’s core competency was a losing proposition for them.
  • Why Billy recommends doing things manually at first before rushing to automation.

 

3 Key Points: 

  1. Be human, but understand humans have opinions and other quirks.
  2. Automate where you can, but don’t rush to automate.
  3. There will always be a place for small businesses to stay competitive at the local level despite limited resources compared to big brands.

 

Killer Resources:

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
  2. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
  3. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

Support this podcast:

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.

 

Like what you hear? Book me to speak!

While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.

 

Let’s Connect!

Follow me on Twitter

Connect on LinkedIn

Shoot me an email: Temi at ConsultTemi.com

(Sorry, had to break the email link to stymie the bots… damned bots.)

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