TMDP 049: Combating the Marketer’s Fallacy with Jay Baer & Adam Brown

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Today’s Guests:

Jay Baer and Adam Brown co-host the long running and award winning Social Pros podcast, which is produced by Convince and Convert Media.

Adam Brown is Executive Strategist for Salesforce ExactTarget Marketing Cloud. He and his team deliver integrated social marketing strategy to customers and work with product teams to develop marketing products and solutions.

Jay Baer, CSP has spent 23 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 32 of the FORTUNE 500. His current firm – Convince & Convert – provides digital marketing advice and online customer service advice and counsel to some of the world’s most important brands like The United Nations, Allstate, Cisco, and Cabela’s.

Follow them Jay on Twitter at @jaybaer and Adam at @adamcb.

 

You’ll Learn:

  • What led Jay & Adam to careers in marketing.
  • The advice and mindset that has guided their prestigious careers.
  • The pervasive, recurring arguments in the marketing industry.
  • Today’s successful marketer is both right and left brained.
  • How the marketer’s fallacy led to some disastrous influencer marketing campaigns and how to fight it.

 

3 Key Points:

  1. Some days you’re the pigeon and some days you’re the statue.
  2. What you do is not who you are.
  3. Beware the marketer’s fallacy to avoid costly and embarrassing marketing faux pas.

 

Resources Mention:

The Everywhere Brand by Jay Baer & Jeffrey K. Rohrs

 

Killer Resources:

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
  2. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
  3. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

Support this podcast:

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.

 

Like what you hear? Book me to speak!

While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.

 

Let’s Connect! 

Follow me on Twitter

Connect on LinkedIn

Shoot me an email: Temi at ConsultTemi.com

(Sorry, had to break the email link to stymie the bots… damned bots.)

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