TMDP 063: Conversational AI with CRM Legend Brent Leary

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Today’s Guest:

Brent Leary is Co-founder and Partner of CRM Essentials LLC, a CRM consulting/advisory firm focused on small and mid-size enterprises. He has over 15 years of IT and management consulting experience working on projects for Microsoft, Research In Motion, BellSouth, Compaq and the state of Georgia’s Department of Economic Development.

Mr. Leary received CRM Magazine’s 2004 Most Influential Leader Award along with his business partner Michael Thomas. He serves on the national board of the Customer Relationship Management Association as Vice President of Technology, and as CRM subject matter expert for the Small Business Technology Task Force.

His articles have been featured in Direct Marketing News, CRMGuru.com and DestinationCRM.com, in addition to his regular business solutions column for various publications, including The Network Journal and the Atlanta Tribune. Leary earned a bachelor’s degree in Accounting from the University of Delaware and a MBA concentrating in MIS from Widener University. He hosts the Technology for Business $ake program, which airs on Business Talk 1160AM and www.BusinessTechnologyRadio.com.

Follow Brent on Twitter at @BrentLeary. He can also be found on LinkedIn.

 

You’ll Learn:

  • The strategies Brent used to grab a foothold early in the CRM space.
  • The one thing Brent wished he had done that he didn’t as he gained prominence in the industry.
  • How Brent coped with the rigors of being a CRM industry thought leader.
  • Why Brent feels AI without conversational interfaces that make is easy for humans to talk and get answers… it’s almost useless.
  • Why big companies like Microsoft and Amazon are partnering to tackle voice search.
  • Why the lines between #InfluencerMarketing and PR have become muddied and why they’re not the same thing.

 

3 Key Points:

  1. Be organized, structured and consistent about the process of creating your content/ thought leadership.
  2. While chatbots are dominating the conversation currently, voice search presents the biggest opportunity for the foreseeable future.
  3. The human relationship to AI is symbiotic, adversarial.

 

Get New Show Alters in Facebook Messenger!

Go to http://bit.ly/mdshowbot to sign up. It’s a chatbot and it’s pretty cool!

 

Killer Resources:

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
  2. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
  3. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

Support this podcast:

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.

 

Like what you hear? Book me to speak! 

While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.

 

Let’s Connect!

Follow me on Twitter

Connect on LinkedIn

Shoot me an email: Temi at ConsultTemi.com

(Sorry, had to break the email link to stymie the bots… damned bots.)

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