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TMDP 064: The Double Thank You Moment
December 19, 2017
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TMDP 066: Being Radically Ambitious with Brett Burky
January 10, 2018

Summary:

It’s been one whole year since this podcast launched on 03-JAN-3017. It would be dishonest of me to say I’m not pleasantly shocked we made it this far. A big THANK YOU to all my guests and supporters for helping me make it this far.

During a given season I ask all my guests the same questions. And while that might sound boring, when you ask everyone the same questions it allows you to chart the answers and apply statistical analysis methodologies.

One of the more sensitive questions I ask it about #FakeNews and Facebook’s response to this issue on its platform. The answers run the gamut, but on the whole professional marketers are largely unsympathetic. I have a bit more empathy as I argue that #DigitalDiscernment is a life skill with the 2016 U.S. Presidential election being a prime example of why that is.

 

You’ll Learn:

  • Why I ask my guests the same set of questions.
  • Why guest 53 Isiah Fowler feels we as individuals were responsible for #FakeNews
  • Why guest 57 Joe Pulizzi feel Facebook is a media company and as such has a higher degree of responsibility for the #FakeNews issue.

 

3 Key Points:

  1. You can’t, or at least shouldn’t begrudge people for not having a skill that they don’t know is a skill.
  2. #DigitalDiscernment is a skill.
  3. You’re not dumb; you were duped. #FakeNews is a complex issue and the layperson was taken advantage of.

 

Resources Mention:

TMDP 053: Why Success Starts with a Vision with Isiah Fowler

TMDP 057: Killing Marketing with Joe Pulizzi

 

Get New Show Alters in Facebook Messenger!

Go to http://bit.ly/mdshowbot to sign up. It’s a chatbot and it’s pretty cool!

 

Killer Resources:

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
  2. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
  3. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

Support this podcast: 

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.

 

Like what you hear? Book me to speak! 

While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.

 

Let’s Connect! 

Follow me on Twitter

Connect on LinkedIn

Shoot me an email: Temi at ConsultTemi.com

(Sorry, had to break the email link to stymie the bots… damned bots.)

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